Hennessy Paradis x Loewe

Hennessy Paradis x Loewe

In 2025, the Hennessy Edition Rares team collaborated with Loewe to create a limited edition, artisanal bottle of Hennessy Paradis. One of creative director Jonathan Anderson's last creations at Loewe before leaving the house, Hennessy's most prized bottle was cradled in the ‘ultimate nest’ that represents the flavor of the blend and a nod to chestnut burs.

In celebration of this rare edition, we welcomed 5 guests to Hennessy’s Château de Bagnolet, to have a once in a lifetime experience paired with cognac tastings, intimate dining, barrel history and more. The experience seamlessly brought together the ethos of Loewe and Hennessy Paradis. To promote the collaboration, I developed a content strategy that was both creator-led and served brand content needs. We had a full production team on site to capture high quality stills and video while talent simultaneously created content for their own channels in both a paid and organic capacity.

Photography & Video: Iulia Matei

My Skills & Oversight:

Content Strategy & Creative Brief Development

Casting & Negotiations

Production Support

Insights Reporting

Budget Management

Performance:

5 Total Talents

36.4M Total Impressions

1.7% Average ER

€2.2M EMV