Influencer Marketing & Talent Partnerships Consulting

As the official coffee partner of the US Open, Lavazza activated a multi-tiered influencer strategy to generate social content throughout the tournament.

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We invited four influencers and one content creator (a mix of paid and organic talent) to capture content across key moments of the US Open. To celebrate the return of Fan Week, the Secret NYC team visited the Lavazza Café and our activation booth, producing Instagram coverage alongside a bespoke editorial article.

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In the weeks following, we hosted one organic creator and three paid influencers in the Lavazza VIP Suite. The paid talent produced cinematic content across Instagram and TikTok, highlighting the suite experience and bringing the essence of La Dolce Vita to life in support of Lavazza’s Dolcevita Range launch.​

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Photography & Video: David Courbit 

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My Skills & Oversight:

Strategy & Creative Brief Development

Casting & Negotiations

On-Site Event & Content Capture Support 

Insights Reporting​

Budget Management

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Performance: 

4 Total Talents

1.6M Total Impressions

1M Video Views

1% Average ER 

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Notable Talents: 

Krystal Bick

Serena Goh 

Barbie Brigoni