Influencer Marketing & Talent Partnerships Consulting

To celebrate the first-of-its-kind collaboration between renowned
fashion designer Kim Jones and Hennessy in travel retail locations around the world, we kicked off a campaign in March with creator Mike Quyen, who captured content at the London launch event. We then followed up with a social creation campaign led by 6 key talents across the US, UK, and Asia.​

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My Skills & Oversight:

Strategy & Creative Brief Development

Casting & Negotiations

Event Support

Insights Reporting​

Budget Management

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Performance: 

435K Organic Impressions

Average ER of 2.8%

118 Organic Link Clicks

 

On the paid media side, we boosted creator Karl Ndieli’s post, which
drove 21M paid impressions, 4M reach, and 222K clicks to site and a 1.2%
CTR.

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Notable Talents: 

Alani Figueroa

Declan Chan

Mike Quyen

Shaquille Aaron-Keith 

Sean Brown 

Karl Ndieli