In March 2024, Bvlgari introduced Bvlgari Studio, a concept that brings together a collective of creatives, innovators and visionaries around the world who embody the brand’s commitment to pushing the boundaries of art and design. To support the launch, Bvlgari asked us to develop social creative with unique casting that spoke to this first-of-its kind collective for the brand.

 

In response,  I curated a cast of 11 talents across different creative fields including painting, dancing, interior design, acting, singing, and writing. With a mix of produced assets and self-produced content by social-first creators, talents documented each of their creative processes in their own environments while featuring Bvlgari's B.Zero1 and Tubogas jewelry collections. The campaign rolled out across both brand and talent channels during this exciting new chapter in Bvlgari’s legacy.

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Skills & Oversight:

Strategy & Creative Brief Development

Casting & Negotiations

Production & Art Direction 

Insights Reporting​

Budget Management

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Performance: 

11 Total Talents

1.6M Total Impressions

800K Video Views

2.2% Average ER 

$229K EMV

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Notable Talents: 

Paris Brosnan

Archie Madekwe

Kelly Wearstler 

Orion Carloto

Mike Quyen

Young Emperors 

Kilo Kish 

Sean Lew