Influencer Marketing & Talent Partnerships Consulting

In celebration of 2025's Year of the Snake in the Chinese Zodiac, Bvlgari launched a dynamic campaign integrating its iconic Serpenti collection. We engaged 19 diverse creative talents, each capturing their unique artistic process while showcasing the Serpenti collection. The concept centered around "manifestations" considering the transformation and growth that the Year of the Snake symbolizes. Talent was briefed to create content that highlighted their personal manifestations and aspirations for 2025 while capturing the timeless allure of Bvlgari Serpenti.

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My Skills & Oversight:

Strategy & Creative Brief Development

Casting & Negotiations

Insights Reporting​

Budget Management

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Performance: 

19 Total Talents

4.1M Impressions

155K Engagements

Average ER of 1.24%

$538K EMV​

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Notable Talents: 

Laila Gohar 

Francesca Hayward

Deon Hinton

Fong Min Liao

Marc Forne

Ciinderella Balthazar

Orion Carloto

Wisdom Kaye

Cleo Wade

The Triplets

Jenny Walton