In August 2024, Bvlgari announced a new BB Aluminium watch in partnership with iconic guitar brand Fender. To support the partnership, I engaged  a cohort of music talents with an existing affinity for Fender guitars to create self-produced social content. I briefed talents and their photographers to shoot imagery that combined all the best elements of the old and new, leaning into Fender’s retro, rocker style and Bvlgari’s elegant precision for design.

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Skills & Oversight:

Strategy & Creative Brief Development

Casting & Negotiations

Insights Reporting​

Budget Management

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Performance: 

4 Total Talents

7.9M Total Impressions

7.4% Average ER 

$332K EMV

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Notable Talents: 

Finn Wolfhard

Gene Gallagher

Miyavi 

Mereba